Here are a few samples of creatives from campaigns that I helped bring to life as Tango’s Content Marketing Manager from beginning concepts to published media. Primarily, I was responsible for copywriting and brand messaging, working directly with designers and videographers for building creatives, and managing appropriate publishings across media (web pages, social media, native ads, app stores and press kits).
Tango General Product/Welcome Video 2014 – I worked directly with an out-sourced videographer and our VP of PR to create a video that would showcase all of the Tango app features, from video calls to social features. We created this video in English and Spanish. This video would also serve as new user’s first in-app welcome chat message directly from Tango.
Tango Out Campaign, Winter 2014 – 2015 – I coordinated all creative content for this campaign and made sure the creatives were synced with proper messaging across all media. This includes building materials translated for 15+ languages.
Tango Shop Campaign, Spring 2015 – We launched a mobile commerce feature for Tango and called it Tango Shop. I rolled up my sleeves on the marketing team and drove campaign materials, coordinated all PR materials with external agencies, and published content on company’s social profiles and website. Additionally, I managed the editorial content for Tango Shop.
Email, Social Media and Native Ad Sample
Tango Me. (2015, May 12). TANGO LAUNCHES MOBILE SOCIAL SHOPPING WITH WALMART AND ALIEXPRESS [Press release].